Marjorie Kruvand

Photo of Marjorie Kruvand, sitting at their desk wearing green sweater

Office Hours

Winter 2020 - please email for appointment

Office Location

Girvetz 1320


Marjorie Kruvand teaches Writing for Public Relations (107P), Professional Writing for Global Careers (107G), Science Writing for the Public (105SW) and Journalism and News Writing (107J).


Ph.D., Missouri School of Journalism, University of Missouri
M.S., Medill School of Journalism, Northwestern University
B.A., Washington University in St. Louis


Before joining the Writing Program at UCSB, Marjorie taught communication at Loyola University Chicago, Northeastern University in Boston and the University of Missouri. Previously, she was a reporter at the St. Louis Post-Dispatch and a senior vice president and partner at FleishmanHillard, a global communication firm. Her research interests include health and science communication, how the news media cover bioethical issues and the dynamics between public relations professionals and journalists.


Kruvand, M. (2018). Journalists, Expert Sources and Ethical Issues in Science Communication. In S. Priest, J. Goodwin & M. F. Dahlstrom (eds.), Ethics and Practice in Science Communication, pp. 136-154. Chicago, IL: University of Chicago Press.
Kruvand, M. (2016). When Reassurance Doesn’t Reassure: Journalists, Sources and Ebola in Dallas, Texas. In N. Evans, T. Smith & M. Majumder (eds.), Ebola’s Message: Public Health and Medicine in the Twenty-First Century, pp. 157-173. Cambridge, MA: MIT Press.
Kruvand, M., and Bryant, F. (2015). Zombie Apocalypse: Can the Undead Teach the Living How to Survive an Emergency? Public Health Reports, 130, 655-663.
Kruvand, M. (2014). ‘Team Sarah:’ How a Small Group of Public Relations Volunteers Helped a 10-Year-Old Get New Lungs and Changed U.S. Transplant Policy. Case Studies in Strategic Communication, 3, 87-118.
Kruvand, M. (2013). Science and Humanity in the Era of Synthetic Life: How the News Media Cover Synthetic Biology. International Journal of Communication and Linguistic Studies, 10(2), 17-27.
Kruvand, M., and Silver, M. (2013). Zombies Gone Viral: How a Fictional Zombie Invasion Helped CDC Promote Emergency Preparedness. Case Studies in Strategic Communication, 2, 34-61.
Kruvand, M. (2012). The Pill at 50: Coverage of the Birth Control Pill in The New York Times, 1960-2010. American Journalism, 29(4), 34-67.
Kruvand, M. (2012). ‘Dr. Soundbite’: The Making of an Expert Source in Science and Medical Stories. Science Communication, 34(5) 566–591.
Kruvand, M., and Vanacker, B. (2011). Facing the Future: Media Ethics, Bioethics and the World’s First Face Transplant. Journal of Mass Media Ethics, 26(2), 135-157.
Kruvand, M. (2011). Working with the News Media in Public Communication. In C. G. Mayhall (ed.), Hospital Epidemiology and Infection Control (4th ed.), pp. 190-209. Philadelphia: Lippincott Williams & Wilkins.
Kruvand, M. (2010). Face to Face: How the Cleveland Clinic Managed Media Relations for the First U.S. Face Transplant. Public Relations Review, 36(4), 367-375.
Kruvand, M. (2009). Bioethicists as Expert Sources in Science and Medical Reporting. Newspaper Research Journal, 30(3), 26-41.
Kruvand, M., and Hwang, S. (2007). From Revered to Reviled: A Cross-Cultural Narrative Analysis of the South Korean Cloning Scandal. Science Communication, 29(2), 177-197.